Berkley

DESCRIPTION True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick deliv...

DESCRIPTION Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gl...

DESCRIPTION BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer with a fluorocarbon infusion. The fluorocarbon infusion “shields” th...

DESCRIPTION The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fish...

DESCRIPTION The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat...

DESCRIPTION The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next gene...

DESCRIPTION The "Spinner Rig" tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat...

DESCRIPTION For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish al...

DESCRIPTION Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting b...

NOW IN-STOCK! GET THEM WHILE THEY LAST! Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in t...

DESCRIPTION Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles. ...

DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresis...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresi...

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile an...

DESCRIPTION Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredib...

DESCRIPTION Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-dia...

DESCRIPTION Easy-casting Berkley® Vanish® has become a popular 100% fluorocarbon leader in the U.S. and around the world. Continuous upgrades on...

DESCRIPTION Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another le...