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10% Off Sold Out
ION Alpha Plus ION Alpha Plus
from $800.99
from $800.99
$889.99
(This is an oversized Item. It does NOT qualify for free shipping) The Alpha™ Series marks the 3rd generation of ION® electric ice augers, re-imagined from the ground up to re-define high-performan...
10% Off Sold Out
ION Alpha ION Alpha
from $629.99
from $629.99
$699.99
(This is an oversized Item. It does NOT qualify for free shipping) The Alpha™ Series marks the 3rd generation of ION® electric ice augers, re-imagined from the ground up to re-define high-performan...
10% Off Sold Out
ION® Alpha Plus (10
$980.99
$980.99
$1,089.99
(This is an oversized Item. It does NOT qualify for free shipping) The Alpha™ Series marks the 3rd generation of ION® electric ice augers, re-imagined from the ground up to re-define high-performan...
Lowrance Elite FS 9 with Active Imaging 3-in-1 Lowrance Elite FS 9 with Active Imaging 3-in-1
$1,369.00
$1,369.00
The new Elite™ Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ live sonar, Active Imaging™ and preloaded C-MAP® Contour™+ charts – t...
24% Off Sold Out
Lowrance HDS-12 LIVE with Active Imaging 3-in-1
$2,749.00
$2,749.00
$3,629.00
PRE-ORDER NOW! MORE EXPECTED 08/23 Rig your boat with an HDS LIVE 12 and get access to the top fishfinding innovations with support for Active Imaging™, LiveSight™ real-time sonar, StructureScan® ...
Lowrance Ethernet Cable
from $43.00
from $43.00
 Ethernet Extension Cable
12% Off Sold Out
Lowrance ActiveTarget™ Live Sonar Lowrance ActiveTarget™ Live Sonar
$1,499.00
$1,499.00
$1,709.00
See high-resolution images of fish swimming around structure and responding to your lure – as it happens – with new ActiveTarget™ Live Sonar. Featuring Forward, Down or Scouting views, ActiveTarge...
CLAM Light Stick
from $87.99
from $87.99
Clam’s Light Sticks offer a hands-free LED light system. Fish more efficiently in low-light conditions. Extremely bright, run time is measured in days when hooked up to a 7, 8, or 9 ah 12-volt batt...
Lowrance ActiveTarget™2 Live Sonar Lowrance ActiveTarget™2 Live Sonar
$2,259.00
$2,259.00
Catching fish is easier when you can see them interacting with structure and responding to your lure – in real time – with Lowrance® high-resolution ActiveTarget® 2 Live Sonar. Quickly recognize if...
Sold Out
Active Imaging 3-in-1 Transducer
$399.00
$399.00
Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, Active Imaging™ 3-in-1 sonar delivers superior clarity and the highest resolution images...
NMEA Network Extension Cable
from $38.99
from $38.99
Extension cable designed to extend a NMEA 2000 network backbone and for use as a drop cable, extending the cable run between a network device and a NMEA 2000 network.
15% Off
MARCUM® LX SERIES Universal Open Water Dual Beam Ducer W/Temp Sensor Kit
$176.79
$176.79
$207.99
$159.99 This transducer works best with MarCum M5, LX-5, LX-6, LX-7, LX-9 and MX-7GPS Dual Beam Systems. Also compatible with M1, M3 Single Beam Systems, with the transducer defaulting to the 20 d...
Sold Out
Lowrance Point-1 GPS Antenna
$379.00
$379.00
Product details The Lowrance Point-1 is the ideal position and heading device. The Point-1 provides extremely accurate and rapid boat position and speed updates. In addition – unlike other positio...
N2K-T-RD Network T-Connector
$29.95
$29.95
Product details The N2K-T-RD is NMEA 2000 T-connector used to add a network device to a NMEA 2000 network.  
Humminbird AS EC QDE - Ethernet Adapter Cable
$40.09
$40.09
OVERVIEW This Ethernet adapter cable will allow you to use a Humminbird Ethernet cable (sold separately) to network an ethernet-equipped Humminbird fish finder with other compatible fish finder...
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Garmin ECHOMAP™ UHD 93sv With GT56UHD-TM Transducer
$1,689.99
$1,689.99
LESS TIME FINDING. MORE TIME FISHING. The sunlight-readable 9” touchscreen chartplotter features a quick-release bail mount, and the transducer bundle adds Ultra High-Definition scanning sonar and...
Sold Out
Garmin LiveScope™ Plus System With GLS 10™ and LVS34 Transducer
$2,294.99
$2,294.99
THE BEST OF THE BEST JUST GOT BETTER The latest in LiveScope technology, the LiveScope Plus System offers improved resolution, reduced noise, clearer images and better target separation. See ...
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Garmin LiveScope™ Plus Ice Fishing Bundle LI
$4,229.99
$4,229.99
THE BEST OF THE BEST JUST BROKE NEW ICE Get improved resolution, reduced noise, clearer images and better target separation with the LiveScope™ Plus ice fishing bundle LI. It includes an ECHOMAP™ ...
Lowrance Elite FS 9, No Transducer
$1,159.00
$1,159.00
The new Elite Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ Live Sonar, Active Imaging™ and preloaded C-MAP Contour+ charts – to h...
HAWG Outdoors Add-On Light Bar
$18.25
$18.25
Want to add additional light to your existing HAWG Outdoor light bar Kit?  Simply add this kit.  The kit contains the same rugged 20 inch light bar housed in an aluminum housing with 30 LEDs that w...
10% Off
Aqua-Vu AV722
$503.99
$503.99
$559.99
DESCRIPTION The all-new Aqua-Vu® AV722 underwater fishing camera combines a full 7in color LCD screen with an ultra portable power packed design. The Aqua-Vu® AV722 underwater camera features a ...
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Lowrance HDS-9 PRO with ActiveImaging™ HD 3-in-1 Transducer
$3,009.00
$3,009.00
Lowrance HDS-9 PRO with ActiveImaging™ HD 3-in-1 transducer. 9" SolarMAX HD IPS display, Dual 1kW sonar with CHIRP. Networkable to Lowrance performance sonars (ActiveTarget™ and ActiveTarget™2), Ra...
Sold Out
Lowrance HDS-10 PRO with ActiveImaging™ HD 3-in-1 Transducer
$3,829.00
$3,829.00
Lowrance HDS-10 PRO with ActiveImaging™ HD 3-in-1 transdcuer. 10" SolarMAX HD IPS display, Dual 1kW sonar with CHIRP. Networkable to Lowrance performance sonars (ActiveTarget™ and ActiveTarget™2), ...
Sold Out
Lowrance HDS-12 PRO with ActiveImaging™ HD 3-in-1 Transducer
$4,729.00
$4,729.00
Lowrance HDS-12 PRO with ActiveImaging™ HD 3-in-1 transdcuer. 12" SolarMAX HD IPS display, Dual 1kW sonar with CHIRP. Networkable to Lowrance performance sonars (ActiveTarget™ and ActiveTarget™2), ...
Sold Out
Lowrance HDS-16 PRO with ActiveImaging™ HD 3-in-1 Transducer
$6,849.00
$6,849.00
Lowrance HDS-16 PRO with ActiveImaging™ HD 3-in-1 transdcuer. 16" SolarMAX HD IPS display, Dual 1kW sonar with CHIRP. Networkable to Lowrance performance sonars (ActiveTarget™ and ActiveTarget™2), ...
15% Off Sold Out
MISSION L Underwater Camera
$552.49
$552.49
$649.99
Now powered by a 12v10ah LiFePO4 Brute Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature readings of the camera with an enhanced optics system. With s...
NMEA 2000 Starter Kit
$100.09
$100.09
Product details The NMEA 2000 Starter Kit comes with everything need to build a NMEA 2000 network, including a network power cable, 15-foot NMEA 2000 cable, T-connectors (2) and network terminator...
Lowrance NEP-2 Network Expansion Port Lowrance NEP-2 Network Expansion Port
$409.00
$409.00
Product details The Network Expansion Port allows multiple displays to exchange chart, waypoint, route, radar and sonar data across an Ethernet network. Key Features High Speed Plug & Play 5...
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Lowrance HOOK Reveal 7 TripleShot with C-MAP Contour+ Card
$679.99
$679.99
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, SideScan and DownScan Imaging™ and now FishReveal™, which m...
Sold Out
Lowrance HOOK Reveal 9 TripleShot with C-MAP Contour+ Card Lowrance HOOK Reveal 9 TripleShot with C-MAP Contour+ Card
$889.99
$889.99
The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™ and now FishReveal™, which makes fish eas...
Lowrance Elite FS 7 with Active Imaging 3-in-1
$1,229.00
$1,229.00
The new Elite™ Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ live sonar, Active Imaging™ and preloaded C-MAP® Contour™+ charts – t...
14% Off Sold Out
Lowrance HDS-9 LIVE with Active Imaging 3-in-1
$1,999.00
$1,999.00
$2,329.00
Featuring integrated support for the full lineup of Lowrance fish-finding tools, including high-resolution ActiveTarget™ Live Sonar, Active Imaging™ 3-in-1 with Lowrance CHIRP, SideScan/DownScan Im...