Clearance

DESCRIPTION True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick deliv...

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibra...

NOW IN-STOCK! GET THEM WHILE THEY LAST! Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in t...

DESCRIPTION The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fish...

DESCRIPTION The "Spinner Rig" tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat...

DESCRIPTION The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next gene...

  Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow pro...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense t...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Cause a commotion on the ice this winter with the Origami Blade flutter spoon. This unique multi-faced blade design maximizes action without spinn...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresi...

DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresis...

The PK Flutter Fish can be jigged, casted, or trolled making it an extremely versatile jigging spoon.  It's uniquely designed for ultimate vibratio...