FISHING

Lowrance HDS-12 PRO. No Transducer. 12" SolarMAX HD IPS display, Dual 1kW sonar with CHIRP, ActiveImaging™ HD ready. Networkable to Lowrance perfor...

OBI-36MH-SG Built for big dogs, this series comes equipped to handle anything from panfish to the burliest lakers, gnarly pike, and wily old walle...

DESCRIPTION Troll with Real Time Video on your Aqua-Vu. Attaches in SecondsCompatible with the following XD™ Cameras: HD7i, HD7i Pro, HD10i, HD...

Key Features 4 sonar views from a single transducer with no module needed (Live Forward, Live Down, CHIRP Sonar, DownScan Imaging™ with FishRevea...

The 12” Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks, all while putting less harm on your catch. Engineered with ...

The 6” Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks, all while putting less harm on your catch. Engineered with a...

The 7” Stainless Steel Wire Cutters provide ultimate cutting capabilities for the ultimate angler. The Stainless Steel Wire Cutters are built with ...

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless stee...

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless stee...

A FIRST OF ITS KIND, THE MULTI-FLEX is the ultimate fillet knife for your freshwater fisherman. Featuring two different full-tang blades (7" Tapere...

You caught them yesterday but catching them again proves your skill. The Elite angler leaves nothing to chance, nor should the rods they choose t...

The Latest in LiveScope Technology Experience Unmatched Clarity and Precision Upgrade your fishing game with the LiveScope™ Plus System, the latest...

All the Tools You Need for Successful Fishing Versatile Chartplotter with Advanced Fishfinding Capabilities Unlock a world of fishfinding potential...

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplast...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

DESCRIPTION Lightweight and compact the Zenon™ MG-X spinning reel combines a C6 V-Rotor and ultra lightweight Air-Fin Spool with a one-piece Mag...

DESCRIPTION Experience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max STX baitcast reels. These reels ...

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile an...

DESCRIPTION The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat...

DESCRIPTION The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next gene...

DESCRIPTION Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles. ...

DESCRIPTION For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish al...

DESCRIPTION Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-dia...