FISHING

This is a VERY BRIGHT light bar kit that can light up any 2 person ice huts and it installs in your shanty in just a few minutes.  All you will nee...

DESCRIPTION Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gl...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

The new Elite™ Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ live sonar, Active ...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series...

MORE ON ORDER!   Catching fish is easier when you can see them interacting with structure and responding to your lure – in real time – with Lowranc...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense t...

Lowrance Ethernet Cable Overview The Lowrance Ethernet Cable is a crucial networking tool for modern boaters, designed to integrate various NMEA-ce...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

  Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow pro...

Want to power a HAWG Outdoor 12V light bar kit with the 12V automotive style power socket on your power box?  Connect this 12V Power Cord Adapter t...

DESCRIPTION True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick deliv...

BLANKPRIMARY MATERIAL SCIV+ Carbon Fiber GUIDES RING MATERIAL Alconite FRAME MATERIAL Stainless Steel REEL SEAT PRIMARY MATERIAL Nylon   PRIMAR...

DESCRIPTION The Fenwick® Elite Walleye rod series features proven Fenwick actions for targeting Walleye. Now featuring Powerlux® 200 resin that ...

Extension cable designed to extend a NMEA 2000 network backbone and for use as a drop cable, extending the cable run between a network device and a...

Cause a commotion on the ice this winter with the Origami Blade flutter spoon. This unique multi-faced blade design maximizes action without spinn...

These devices are simply designed to make life on the ice easier.  If you own a new or existing Otter dating back to 2008, these levers install on ...

The Bubba Culling Indicator Set is compatible with both the Pro Series (1176076) and Standard (1186932) Smart fish scales, making it the next ultim...