FISHING

Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, Active Imaging™ 3-in-1 sonar delivers ...

Set of six Japanese 420J2 stainless steel replacement razor-blades. Each blade is precisely heat treated and hand finished to a surgically-sharp cu...

DESCRIPTION Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another le...

The Transporter does far more than just keep your rods safe.  This is your home base, ground zero, and starting point for all that happens once the...

DESCRIPTION The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fish...

The new Elite Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ Live Sonar, Active I...

The razor-sharp RazorFin™ and is always ready to fillet the daily catch and then some with a replaceable blade performance that never needs sharpen...

Your obsession only surpasses your instinctual drive to fish. When you cannot be on the water, every thought is consumed by what next opportunity a...

DESCRIPTION Value-packed with power and performance, the Max Digital Line-Counter low profile reel gets the job done day after day. Featuring 5 ...

DESCRIPTION The Fenwick® Elite Walleye rod series features proven Fenwick actions for targeting Walleye. Now featuring Powerlux® 200 resin that ...

OBI-36MH-SG Built for big dogs, this series comes equipped to handle anything from panfish to the burliest lakers, gnarly pike, and wily old walle...

Overview For quick, easy removal of your electric-steer, bow-mount trolling motor. Extruded aluminum design with side screw provides quiet and ...

Overview Quickly remove your electric-steer, bow-mount trolling motor. Cam-lock design and ultra-tight tolerances eliminate bracket movement an...

The new Elite™ Fishing System (FS) gives you access to the full line-up of Lowrance fishfinding tools – including ActiveTarget™ live sonar, Active ...

DESCRIPTION Light your fishing area without spooking fish with the Aqua-Vu® XD Bite Light Infrared Light Kit. This Aqua-Vu light utilizes "invis...

The 5” TAPERED FLEX FOLDING KNIFE is designed for anglers who live a lifestyle of adventure and require a highly portable folding fillet knife th...

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplast...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile an...

DESCRIPTION The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next gene...

DESCRIPTION Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting b...

The Gravity Reel is a lightweight ice fishing reel featuring a sensitive anti-drag trigger. This trigger allows ice anglers to precisely adjust the...