Products

You caught them yesterday but catching them again proves your skill. The Elite angler leaves nothing to chance, nor should the rods they choose t...

Your obsession only surpasses your instinctual drive to fish. When you cannot be on the water, every thought is consumed by what next opportunity a...

OIFFXL-28M-LH OIFFXL-28M-RH Built for brawn and not for the feeble, the Omen Ice and Freefall XL combo excels at kicking predator ass. The 36 ton ...

OBI-36MH-SG Built for big dogs, this series comes equipped to handle anything from panfish to the burliest lakers, gnarly pike, and wily old walle...

V3IFF-27L-TS-RH V3IFF-27ML-TS-RH Fresh from the lab, Fate V3 has broken out of its test tube and is here. A version of the open water gear touched...

It’s hard to be humble when you’re this great. The Wicked Ice Hornet’s wrestled with Alligators, tussled with a whale, handcuffed lightning, and th...

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability ...

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability ...

The Klondike’s 34” blank is perfect for reaction strike lures such as jigging raps, rattle baits and spoons. With the finesse and feel of a lighter...

The Dead Stik is a 32” solid glass rod specifically created for dead sticking walleyes. Designed with oversized guides and an ultra sensitive tip t...

The Fast Draw is a 30” solid graphite rod designed with an extra fast action.  This rod was created for dead sticking walleyes or working small spo...

The Prospector XL is a 36” solid graphite rod designed for the outdoor angler that likes to be on the move or fishing from inside a larger house. B...

The new solid carbon 2B Select Series “Spoon Daddy” is designed with a highly tuned extra fast action for thunderbolt hooksets at any depth while t...

For magnum sized Perch and average Walleyes, the 2B Select Series “Mag Lurchin” offers a 34” solid carbon blank that delivers the perfect blend of ...

DESCRIPTION Value-packed with power and performance, the Max Digital Line-Counter low profile reel gets the job done day after day. Featuring 5 ...

DESCRIPTION Experience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max STX baitcast reels. These reels ...

DESCRIPTION Redesigned from the ground up to provide anglers the speed they need, no matter the technique. Featuring our new 7.6:1 gear ratio, t...

DESCRIPTION Redesigned from the ground up, the Revo SX spinning reel has been engineered to deliver unmatched performance and durability. It com...

DESCRIPTION Redesigned from the ground up, the Revo X spinning reel has been engineered to deliver unmatched performance and durability. It comb...