Northland Fishing Tackle

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is t...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense t...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...